Communication · advertising · packaging

Communication Agency in Tunisia

Strategy, advertising, branding and packaging: we build distinctive, coherent and desirable brands in Tunisia and internationally.

Kyufi premium instant tea packaging

Instant tea packaging

Kyufi

A premium, sensory identity that turns instant tea into a contemporary brand experience.

Arab Starpack Pro Packaging AwardsWINNER
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SARA Bottarga, packaging premium shortlist Pentawards 2026

Premium packaging · Food

SARA Bottarga

A midnight-blue case where material, cut-outs and Mediterranean symbols turn bottarga into a precious object.

Pentawards 2026 ShortlistShortlist 2026Read more
OLO, branding and packaging project by L’Alchimiste

Premium ice cream branding

OLO

A minimal, indulgent identity built around Slow Pleasure: less decoration, more desire and instant recognition.

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MDD MG potato chips packaging

Private label packaging

MDD MG

A multi-SKU packaging system designed to make a private label coherent, readable and scalable across many categories.

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Bondin coffee branding and packaging by L’Alchimiste Studio

Coffee branding

Bondin

A coffee identity that modernises Bondin’s heritage, structures the range and strengthens recognition on shelf.

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Jdoud, Tunisian olive oil branding and packaging by L’Alchimiste Studio

Olive oil · Branding & packaging

Jdoud

A premium identity that turns Tunisian heritage, transmission and terroir into a contemporary brand story.

Arab Starpack Pro Packaging AwardsWINNER
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SUP Sunscreen, sun-care packaging inspired by stand-up paddleboarding

Sun care branding

SUP Sunscreen

A fresh, clear and sensory design that turns sun protection into a lifestyle experience inspired by movement.

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Le Cap Mediterranean tomato packaging presented in a harvest crate

Food branding

LE CAP

A raw, authentic identity built around the harvest, the Mediterranean and the product’s essential value.

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THYSDRUS, branding and packaging project by L’Alchimiste

Olive oil packaging

THYSDRUS

A bottle sculpted by the arches of El Jem, where olive oil, light and Tunisian heritage become one brand experience.

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AERIS, branding and packaging project by L’Alchimiste

Product & packaging design

AERIS

A home-fragrance spray whose trigger becomes a toucan: function turns into an emotional signature and a distinctive brand asset.

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Float France premium packaging for a blue curaçao liqueur

Premium packaging

FLOAT France

An iconic bottle conceived as a maritime object, combining visual depth, premium materiality and a memorable brand world.

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Moody energy drink, colourful cans in a street-and-skate setting

Beverage branding

Moody

An expressive beverage brand where colour, rhythm and emotion become the first codes of recognition.

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New project? Get in touch

BRAND
GUIDELINES

BUSINESS
COUNTRIES

FOCUS
GROUPS

DEVELOPED
SKU

120

BRAND
GUIDELINES

10

BUSINESS
COUNTRIES

200

FOCUS
GROUPS

9999

DEVELOPED
SKU

Tunisia design and graphic design agency visual focused on branding and packaging

A strategic and creative communication agency in Tunisia

L’Alchimiste is a communication agency in Tunisia supporting brands from strategy to execution. Our senior team brings together brand strategy, advertising, branding, visual identity, graphic design, art direction, digital and packaging to build coherent, distinctive and instantly recognisable brand worlds.

Our approach connects analysis, creative culture and executional rigour. From campaigns to packaging, every project starts by clarifying positioning, audiences and brand value, then turns those insights into a creative system designed to work across every touchpoint. Our projects have been selected, published or recognised by international design and packaging references, reinforcing the studio’s creative authority in Tunisia and internationally.

Our mission

At L’Alchimiste, we do not ask data to design for us. We use it to understand what deserves to be created. Our DCD — Data Creative Data — method begins by reading signals from the market, audiences and behaviours. These insights then become creative material: an angle, a story, a sign, a range architecture or a brand experience. Finally, we return to the data to test the clarity, differentiation and consistency of the response.

DATEM — Data to Emotion — completes this loop. It helps us identify the emotion a brand should trigger, then translate it into colour, typography, materiality, imagery, motion and words. Data gives direction; emotion gives creativity its human force. This combination makes our work strategic, recognisable and deeply specific to each brand.



BRANDING & IDENTITY

Brand platform, naming, visual identity, graphic territory and guidelines: we build coherent, distinctive brands designed to last.

Service — Tunisia communication agency specialising in branding, graphic design and packaging

DESIGN PACKAGING

Range architecture, structural design, labels, boxes and print execution: we turn products into desirable brand experiences.

Service — Tunisia communication agency specialising in branding, graphic design and packaging

GRAPHIC DESIGN

Visual systems, typography, editorial design, campaigns and interfaces: we deploy a clear graphic direction across every touchpoint.

Service — Tunisia communication agency specialising in branding, graphic design and packaging

ART DIRECTION

Concept, visual language, photography, motion and overall consistency: we orchestrate every expression of the brand to a premium standard.

Service — Tunisia communication agency specialising in branding, graphic design and packaging

Expertise in Tunisia

Communication, advertising, marketing, design and packaging: one brand vision

A communication agency in Tunisia should connect marketing strategy, design, advertising, identity and packaging to build a coherent, visible and memorable brand across every touchpoint.

Advertising Agency in Tunisia

Creative concepts, campaigns, content, OOH, print and digital executions designed for impact and memorability.

Explore our advertising expertise

Marketing Agency in Tunisia

Marketing strategy, positioning, audience insights, activation and content designed to turn market understanding into brand preference.

Explore our marketing expertise

Design Agency in Tunisia

Branding, visual identity, graphic design and art direction built as a coherent system across every brand touchpoint.

Explore our design expertise

Packaging Agency in Tunisia

Range architecture, packaging identity, labels, boxes, bottles, premium packs, prepress and brand systems designed for the market.

Explore our packaging expertise
Senior Tunisia design and graphic design agency team focused on data and graphic design

A senior team for your projects

We are a 100% senior team of strategists, marketers, creatives and designers, each with more than ten years of experience in their respective fields. This deliberate model gives our clients deep expertise, immediate understanding of the issues at stake, and the ability to deliver concrete, high-impact solutions quickly.
Our organisation also relies on a fully digital workflow designed to ensure responsiveness, fluidity and efficiency at every stage. This optimised structure allows us to collaborate with agility, shorten lead times and provide rigorous, transparent follow-up.

We apply a clear, responsible policy for the use of artificial intelligence. AI is integrated as a performance tool in support of creativity and strategy, within a controlled, ethical and secure framework that protects the quality, confidentiality and reliability of our deliverables.

H client 1 par L'Alchimiste agence de communication basée en Tunisie

Aymen Ouhibi

Founder & CEO
H client 2 par L'Alchimiste agence de communication basée en Tunisie

Wafa Chennaoui

Co-Founder
H client 3 par L'Alchimiste agence de communication basée en Tunisie

Khaled Boukrâa

Chief Creative Officer

Client testimonials

L’Alchimiste a su démontrer dès le début une rigueur mêlée à une créativité qui lui a permis de se distinguer en délivrant un travail abouti et qui a su recueillir une reconnaissance unanime.

Test author par L'Alchimiste agence de communication basée en Tunisie

Selim Lemkecher

D.G.A. Cafés BONDIN

Créativité & Réactivité, avec un sens du détail accru sont au rendez-vous avec l'Alchimiste Studio ! Hâte de collaborer à nouveau ensemble !

Test author 2 par L'Alchimiste agence de communication basée en Tunisie

Asma BAHIA

Responsable Communication Commerciale, Notoriété & Image UIB

L'ALCHIMISTE, mené par Aymen OUHIBI, est un partenaire créatif et fiable en design d’emballage.Leur expertise, leur approche sur- mesure et leur engagement client garantissent des solutions innovantes et de qualité.Rapides, transparents et impliqués.

Test author 3 par L'Alchimiste agence de communication basée en Tunisie

Haithem BELHSSEN

Directeur marketing Bonna

J’ai travaillé à maintes reprises avec Aymen. Créatif et au style particulier et distinctif, il sait proposer des idées qui vous permettront de faire la différence. Je recommande vivement.

Test author 4 par L'Alchimiste agence de communication basée en Tunisie

Tarek talbi

Managing partner Kyufi

Je recommande chaleureusement Aymen avec qui j’ai eu l’occasion de collaborer dans le cadre du développement des produits MDD. Aymen et son équipe ont toujours répondu présent, tout en faisant preuve d’analyse et de recommandations.

Test author 5 par L'Alchimiste agence de communication basée en Tunisie

MAHMOUD BACHTOBJI

Responsable MDD

Excellent conceptual work and execution, it’s been a privilege to work with Aymen and the team in new packaging and brand design briefs. Work is always professional and on time, couldn’t ask for more. Highly recommended.

Test author 6 par L'Alchimiste agence de communication basée en Tunisie

Ralph Hoppe

Project Manager Daymon

Why work with us?

TAILORED STRATEGY

Every brand has its own voice. We create tailored strategies, identities and experiences to reveal your value, clarify your vision, strengthen your positioning and deliver concrete, lasting and differentiated results.

1

DATA, AI & DATEM

DCD structures how we read signals, DATEM turns them into brand emotion, and AI remains an exploration tool under human creative control. This combination helps us make sharper decisions without flattening ideas or outsourcing art direction to a machine.

2

DIGITAL WORKFLOW

From briefing to follow-up, our digital workflow centralises communication, streamlines collaboration, structures approvals and accelerates execution for a simple, clear, fast and modern experience.

3

FLEXIBLE BUDGET

We adapt our solutions to the realities of SMEs and start-ups, with controlled budgets, clear service levels, well-defined priorities and tailored responses designed to move efficiently.

4

A digital studio built to move faster

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Frequently asked questions

What to know before working with L’Alchimiste

Why choose L’Alchimiste as your communication agency in Tunisia?

L’Alchimiste combines the experience of a senior team with a creative approach informed by data and emotion. The agency adapts its support to each client’s ambitions and resources without compromising quality, consistency or the value of the work.

Is L’Alchimiste a French agency?

Yes. L’Alchimiste is legally established in France. It is registered under SIRET 990 030 157 00012 and intra-Community VAT number FR50 990030157.

How long has L’Alchimiste been operating?

L’Alchimiste has operated internationally for more than fifteen years. In 2024, it established a separate legal entity in France while retaining the same experience, vision and network of expertise.

Is L’Alchimiste a global design agency or a packaging agency?

L’Alchimiste is first and foremost a global design agency. We support clients in brand strategy, positioning, identity, packaging, communication and digital strategy. Our expertise is particularly recognised in brand creation and value creation.

Does L’Alchimiste specialise in consumer goods?

Yes. We have strong expertise in consumer goods, particularly food, beverages, beauty and FMCG. This specialisation does not limit our scope: thanks to our adaptability, we also work with banks, companies, institutions, associations and brands across many sectors.

What makes L’Alchimiste’s approach different?

Our approach is data-informed, but goes beyond conventional data-driven thinking. We translate data into emotions, then those emotions into creative responses capable of building a story, preference and brand value. Data does not dictate creativity: it illuminates, guides and helps validate it.

Are DATEM and DCD proprietary to L’Alchimiste?

Yes. DATEM and DCD are proprietary models developed from our co-founder’s doctoral research. They form a patented technique and an agency-specific working method applied to analysis, strategy and creation.

Does L’Alchimiste use artificial intelligence in all its work?

No. Our branding work remains deeply human, from strategic thinking to creative decisions. We use artificial intelligence for selected tasks when it can improve performance, exploration or production. Its use always follows an ethical, responsible and controlled approach adapted to new generations of tools.

Does the agency work on one-off assignments or long-term collaborations?

Both are possible. We work on one-off assignments — brand creation, redesign, campaigns, launches or packaging — as well as medium- and long-term collaborations. The contract and working rhythm are structured around each client’s needs, priorities and resources.

How quickly can branding generate a return on investment?

Branding is a medium- to long-term investment built on consistency, repetition and durability. Return on investment depends on the market, quality of execution and resources committed. Positive early signals can nevertheless appear within the first month, particularly in perception, coherence and engagement.

What do we need to start a branding project with L’Alchimiste?

Simply introduce your brand, context and needs in an initial brief, then send it by email or through the contact form. Our team replies within 24 hours to arrange a first conversation and define the best way to support you.

Can L’Alchimiste support brands internationally?

Yes. Our international experience and network of senior specialists allow us to support brands across different markets. We build a coherent core identity, then adapt it to local cultures, behaviours, regulatory constraints and commercial realities.

What data does L’Alchimiste use in its creative method?

We analyse market research, consumer feedback, commercial performance, behaviours, usage patterns, cultural trends, digital data and weak signals. These elements are translated into emotional insights and creative hypotheses, then compared and validated.

Who are the Alchimistes?

The Alchimistes are an international collective of senior specialists. For each project, the agency brings together the most relevant expertise in strategy, branding, design, packaging, digital, content and analysis to create a team genuinely tailored to the need.

Let’s talk about your project

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