Challenge
The home-fragrance market is dominated by interchangeable containers and decorative visual worlds. The challenge was to create a strong point of difference without overloading the label or sacrificing ergonomics.
Function & emotion
AERIS
The mechanism remains ergonomic while carrying the brand story in its most visible form.
Iconic silhouette
AERIS
The toucan trigger becomes the first recognition cue and gives the product an immediate personality.
Range system
AERIS
Five colour worlds differentiate the fragrances with clarity, consistency and room for extension.
Project images01/03
Packaging Design · Home Fragrance · Industrial Design
AERIS
A home-fragrance spray whose trigger becomes a toucan: function turns into an emotional signature and a distinctive brand asset.
Project name
AERIS
Methods
DCD
DATEM
Deliverables
Brand identity
Industrial design
Design packaging & CGI
Brand story
AERIS, when function creates emotion.
AERIS reinvents a familiar household object by placing identity in the part touched with every use. Inspired by the silhouette of a tropical bird, the trigger becomes the product’s proprietary signature. The act of spraying feels more joyful, natural and memorable.
AERIS was selected as Best Rated by Packaging of the World and featured on Instagram and Facebook for its distinctive toucan trigger.
AERIS brings industrial design, identity and packaging together in one system: the form makes the difference before the label is even read.
Solution
The trigger takes on the graphic form of a toucan beak while retaining its function. A monochrome palette differentiates the five fragrances, while crisp typography, matte finishes and negative space let the silhouette become the hero.
Impact
Each fragrance becomes an instantly identifiable destination. The range remains coherent, extendable and attractive enough to live as a decorative object rather than something to hide away.
Craft & added value
Turn a technical component into an emotional signature.
DCD identifies the product’s most memorable touchpoint: the mechanism used with every gesture. DATEM turns this functional signal into feelings of freshness, nature and pleasure. The colour system then simplifies navigation between fragrances without diluting the identity.
