Botanical range
A premium botanical range where the plant becomes power, graphic sign and sensory proof.
Care ritual
The tube and its carton create a dark, natural and highly controlled cosmetic ritual.
Essential oils
The bottles establish a clear range system through colours, patterns and product hierarchy.
Botanical pouch
The window reveals the raw ingredient and gives the packaging a premium craft dimension.
A botanical identity conceived as a premium care ritual: natural, sensory and driven by the power of plants. Winner of a WorldStar Packaging Award.
Wikipam
DCD
DATEM
Brand identity
Packaging
Product range
Wikipam turns local botanical inspiration into a premium brand system: botanical motifs, gold detailing, matte materials and packaging architecture designed to strengthen shelf impact and perceived quality.
The project is a WorldStar Packaging Awards winner, an international distinction that reinforces the creative and strategic value of the packaging.
The project is featured on World Brand Design and shared on Instagram and Facebook.
Wikipam builds a premium botanical world around oils, dried plants and natural care products. The project gives the brand a strong, coherent and instantly recognisable presence across multiple formats: tubes, bottles, boxes, window packaging and botanical ranges.
The challenge was to make a natural brand more desirable and premium without losing authenticity. The visual system had to unify multiple products while allowing each ingredient to remain clearly identifiable: lavender, myrtle, geranium, thyme, mastic or botanical oils.
We built the identity around a strong botanical seal: Wiki Pam Plant Power. The visual language combines dark backgrounds, gold floral linework, geometric patterns, product windows and ingredient colour bands. The result balances naturality, expertise and cosmetic elegance.
The brand gains coherence, perceived value and shelf impact. Each product is identifiable without breaking the unity of the range, while the Wikipam world creates a more premium, organic and reassuring image.
The DCD method identifies the market’s essential signals: naturality, certification, perceived efficacy, ingredient clarity, material texture and shelf differentiation. DATEM turns these signals into visual emotions: trust, ritual, care, botanical origin and a premium feel. The Data Creative Analyst links analysis to execution by guiding colours, patterns, botanical codes, gold finishes and consistency across identity, packaging and the product range.
Our expertise confirms a core belief: good design does more than decorate a brand; it turns data, strategy and emotion into value that is clear, memorable and desirable.
BACK TO PORTFOLIOThis project illustrates our holistic approach to brand design: strategy, visual identity, art direction and consistent rollout across touchpoints.
