Challenge
In a market where premium is often expressed through ornament, brands can quickly start to look alike. The challenge was to build a sophisticated, accessible brand that is instantly recognisable in the freezer.
Slow Pleasure
OLO
An expressive, contemporary brand designed to turn an ice-cream break into a ritual of pleasure.
Object of desire
OLO
The oversized name and central scoop create a strong, simple and instantly indulgent presence.
Visual signature
OLO
Bringing the logotype and scoop together creates a composition that is recognisable before the flavour is even read.
Sensory campaign
OLO
The identity remains clear within a colourful, playful and accessible lifestyle world.
Range architecture
OLO
Each recipe has its own colour and materiality while retaining a perfectly coherent brand structure.
Premium indulgence
OLO
Product detail, breathing space and typographic simplicity give the pack lasting confidence.
Project images01/06
Branding · Packaging Design · Premium Ice Cream
OLO
A minimal, indulgent identity built around Slow Pleasure: less decoration, more desire and instant recognition.
Project name
OLO
Methods
DCD
DATEM
Deliverables
Naming & identity
Packaging design
Art direction & CGI
Brand story
OLO, the luxury of slow pleasure.
OLO moves away from the often overloaded codes of premium ice cream. The name becomes the main visual asset, paired with a sculpted scoop and ingredients in motion. The composition makes indulgence feel as though it is emerging from the pack, turning every flavour into an object of desire.
OLO is featured by the World Brand Design Society, published by Packaging of the World and shared on Instagram, Facebook and LinkedIn.
OLO does not multiply premium cues. The brand focuses attention on three elements: an oversized name, a central scoop and one sensory colour per flavour.
Solution
We created a radically simple architecture. The OLO logotype dominates the front, the ice-cream scoop acts as the emotional focal point, and each recipe uses a monochrome palette inspired by its natural ingredients.
Impact
The range creates a coherent block while instantly differentiating flavours. OLO becomes more memorable, more desirable and easier to extend, with a personality that works in packaging and campaigns alike.
Craft & added value
Create desire with fewer signals.
DCD identifies the cues that trigger premium perception: confidence, materiality, breathing space and control. DATEM translates them into anticipated pleasure through texture, contrast and the centrality of the scoop. The final system turns simplicity into commercial and emotional strength.
