Augment
AI improves our ability to analyse, project and prepare, freeing more time for strategic thinking and creative work.
Food branding
LE CAP
A raw, authentic identity built around the harvest, the Mediterranean and the product’s essential value.
Read more
Premium packaging
FLOAT France
An iconic bottle conceived as a maritime object, combining visual depth, premium materiality and a memorable brand world.
Read more
Sun care branding
SUP Sunscreen
A fresh, clear and sensory design that turns sun protection into a lifestyle experience inspired by movement.
Read more
Coffee packaging
Kyufi
A warm, elegant and narrative coffee world designed to establish the brand in a premium imagination at first glance.
Read more
Beverage branding
Moody
An expressive beverage brand where colour, rhythm and emotion become the first codes of recognition.
Read more
AI usage policy
AI augments human creativity.
At L'Alchimiste, artificial intelligence is used within a controlled, ethical and responsible framework. It strengthens human performance at selected stages of the creative process, never replacing the judgement, sensitivity or decisions of our teams.
AI x Human
A performance tool, not the author of a brand.
AI accelerates, structures and assists. Our designers, strategists and creatives remain at the centre of every decision.
Our position
We see AI as an assistance and acceleration tool. It helps us organise information, explore selected directions, prepare assets and save time on repetitive tasks. Creative vision, brand direction and final decisions remain human.
Control
Its use is supervised by our teams. Every output is reviewed, corrected, adapted and validated against the agency’s quality standards.
Use responsibly
We use AI with discernment, within an ethical and transparent approach focused on the quality of the final result.
Where AI is used
AI may be used in selected parts of the creative process: data collection and structuring, trend analysis, preparatory research, simulations, mock-ups, 3D visualisation, adaptations and repetitive tasks. It supports the process; it does not make decisions for us.
Data & insights
It helps collect, sort and read data. Our teams then analyse, interpret and turn that information into creative decisions.
Mock-ups & 3D
It can accelerate the preparation of mock-ups, environments, volumes or 3D visualisations to help project an idea before finalisation.
Repetitive tasks
It helps us automate simple actions, classify elements, prepare variants or document a project more quickly.
Human performance
The objective is clear: make our teams faster, more precise and more available for the most important part of the work — bespoke creation.
Branding remains human.
At L'Alchimiste, logos, identity systems, visual territories and human brands are designed by our designers. AI can support research, organise references or assist exploration, but it never replaces creative intuition, design culture or the designer’s responsibility.
Designer first
Art direction and final design are conceived, crafted and approved by human creatives.
AI as an assistant
It supports repetitive tasks, accelerates selected research and improves our performance.
Bespoke creation
Every project is tailored to the brand, its market, audience and objectives.
Quality control
Files, assets and deliverables are checked before delivery.
Print-ready
We ensure our creative work is clean, usable and prepared for print.
Production standards
Bespoke, controlled, production-ready.
We always deliver bespoke creative work that is consistent with brand strategy and technically production-ready. AI may help prepare, test or accelerate certain stages, but every final file is developed to production standards: clarity, consistency, visual hierarchy, format adaptation and print-ready preparation.
Collected data
- Market benchmark
- Audience signals
- Usage analysis
- Trend analysis
Human analysis
- Strategic interpretation
- Selection of useful insights
- Creative decision
- Brand direction
Controlled AI
AI helps us; it does not replace us. It supports collection, preparation and execution, while our teams retain responsibility for meaning, quality and the final result.
Collect
Analyse
Create
Control
Deliver
Controlled AI for more human creativity.
We use technology to improve precision, speed and quality while keeping people at the centre of the brand.
