Challenge
As SKU count grows, inconsistency grows quickly too: different formats, variable information, distant categories and industrial constraints. We needed a shared framework without forcing every category into the same mould.
Multi-SKU system
MDD MG
A packaging language designed to stay coherent across many categories and references.
Shelf readability
MDD MG
Hierarchy delivers the right information immediately without overloading the front panel.
Range architecture
MDD MG
Shared rules create the brand while each family keeps its own navigation cues.
Cross-category consistency
MDD MG
The system absorbs differences in formats, recipes and information levels.
Industrial rollout
MDD MG
Two years of development to maintain consistency across a large-scale packaging programme.
Project images01/05
Private Label · Packaging Design · Multi-SKU Architecture
MDD MG
A large-scale packaging programme built to make a private label coherent, readable and extensible across many categories.
Project name
MDD MG
Methods
DCD
DATEM
Deliverables
Multi-SKU architecture
Packaging design
Product adaptations
Range architecture
MDD MG, a brand designed to work at scale.
The real challenge of a private label is not to design one successful pack, but to build rules that hold across dozens of references. The project organises brand, categories, information levels and technical constraints into a system robust enough to scale.
The images shown represent only part of a programme developed over two years.
MDD MG turns portfolio complexity into a readable system: every pack must stand alone, yet all of them need to speak the same language.
Solution
We defined a brand architecture, hierarchy rules and adaptation principles that can flex across product families. The system preserves private-label recognition while allowing each segment to keep its own useful cues.
Impact
Development becomes faster, more consistent and easier to control. The brand gains shelf visibility and can extend its portfolio without rebuilding the system for every new SKU.
Craft & added value
Design a rule, not just a pack.
DCD structures category codes, reading constraints and commercial priorities. DATEM preserves emotional value despite industrial complexity. The result is a brand system that remains coherent as the number of references grows.
