Challenge
How can shoppers spot each recipe easily while recognising Bonna across the range?
Rebranding · Packaging design · Tagline development
Bonna
Rebranding · Packaging design · Tagline development
Bonna
Rebranding · Packaging design · Tagline development
Bonna
Rebranding · Packaging design · Tagline development
Bonna
Rebranding · Packaging design · Tagline development
Bonna
Project images01/05
Rebranding · Packaging design · Tagline development
Bonna
A range identity designed to make Bonna and each of its sauces easy to recognise at a glance.
Project name
Bonna
Methods
DATEM
Deliverables
Range identity
Packaging design
Tagline development
Brand story
Bonna, one identity for four recipes
Mayonnaise, barbecue, ketchup and garlic mayonnaise each have a distinct character. L’Alchimiste Studio created a packaging system that brings them together under a recognisable Bonna signature. The verbal identity draws on familiar food memories, using wordplay and double meanings to connect the range to moments shared at the table.
The bottle is Bonna’s first point of communication on shelf and at the table.
Solution
We gave the logo and recipe name consistent positions on the front. Colour differentiates the sauces, while the green cap and shared layout connect the bottles.
Impact
The system makes the brand easier to spot and the recipes easier to compare side by side. The same structure can accommodate new variants.
Craft & added value
Using appetite appeal to help shoppers choose
DATEM starts with the choice shoppers make at the shelf. Colour and imagery suggest how each sauce might be served, while the pack hierarchy connects that impression to the recipe and the Bonna name.
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