Challenge
How can the same extra virgin olive oil be recognised across formats as different as a glass bottle, a spray and a flexible pouch?
Multi-format range
Neolia
An olive leaf that identifies the whole range.
Texture and detail
Neolia
Texture and detail
Glass bottle
Neolia
Glass bottle
Brand setting
Neolia
Brand setting
Project images01/04
Private Label · Packaging Design · Multi-SKU Architecture
Neolia
An olive leaf that identifies the whole range.
Project name
Neolia
Methods
DCD
DATEM
Deliverables
Visual identity
Packaging design
Art direction
Range architecture
An olive leaf that identifies the whole range.
On the Nolia packs, a large veined leaf frames the name. Olive green, cream and pink create an identity that is as recognisable on a glass bottle as on a bag-in-box.
On the Nolia packs, a large veined leaf frames the name. Olive green, cream and pink create an identity that is as recognisable on a glass bottle as on a bag-in-box.
Solution
We made the leaf the central element of the packaging. Its curves adapt to each container, while the brand name and product designation retain their place in the composition.
Impact
The range reads as a family and can accommodate new formats while remaining easy to identify on shelf and on product pages.
Craft & added value
From everyday use to brand recognition.
DCD focuses on two tasks: recognising the brand and identifying the format. DATEM translates freshness and delicacy into the drawn veins, flowing lines and touches of pink.
Olive oil branding & packaging
Building an olive oil brand made to travel?
We create identities and packaging that turn origin, terroir and know-how into distinctive brand stories — designed to build desire, create a premium presence and help the brand grow internationally.
