Challenge
How could an architectural reference become a distinctive sign across containers designed for very different ways of using olive oil?
The Storia range
Storia
Classical arches in vivid pink.
The sculpted bottle
Storia
The sculpted bottle
The Storia setting
Storia
The Storia setting
Project images
01/03
Branding · Packaging · Data to Emotion
Storia
Classical arches in vivid pink.
Project name
Storia
Methods
DCD
DATEM
Deliverables
Visual identity
Packaging design
Art direction
Brand story
Classical arches in vivid pink.
Storia turns the classical arcade into the signature of an extra virgin olive oil. Metallic pink against olive green gives the architectural motif a strong presence across the range.
Storia turns the classical arcade into the signature of an extra virgin olive oil. Metallic pink against olive green gives the architectural motif a strong presence across the range.
Solution
We carried the rhythm of the arches into the illustration and the relief of the bottle. On the spray, bag-in-box, squeeze bottle and pouch, the same motif and colour contrast tie the formats together.
Impact
The sculpted silhouette gives the bottle its character, while the arches identify Storia on the other containers. The range can expand while retaining its signature.
Craft & added value
From everyday use to brand recognition.
DCD connects brand recognition with clarity of use. DATEM expresses a sense of scale and energy through repeated arches, sculpted relief and vivid pink.
Olive oil branding & packaging
Building an olive oil brand made to travel?
We create identities and packaging that turn origin, terroir and know-how into distinctive brand stories — designed to build desire, create a premium presence and help the brand grow internationally.
The sculpted silhouette gives the bottle its character, while the arches identify Storia on the other containers. The range can expand while retaining its signature.
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